Press Releases

Mushroom Council 2026 Campaign Features New Consumer Marketing Strategy and Increased Ad Spend to Cultivate the Next Generation of Frequent Mushroom Shopper 

Mushrooms are your summer grilling essential! Grilling enthusiast Katherine Salom (@GirlGoneGrilling) shares why these “meaty, flavorful” veggies are perfect for the grill, soaking up marinades and seasonings. Learn pro tips for perfectly grilled mushrooms, from portabellas to skewers and “The Blend.” Plus, get delicious recipes like Steak and Mushroom Kebabs and Portabella Burgers.

New LTO features portabella, shiitake and white button mushrooms

Menus, market counters and media events bring mushrooms front and center in New York, Chicago and Los Angeles.

Las Vegas (April 4, 2025) – What happens at Pizza Expo does not stay at Pizza Expo, especially when it…

(March 12, 2025) – As fresh mushrooms gain momentum in the marketplace, the Mushroom Council is expanding its marketing team…

Nominations Open for 2026-2028 Term (March 4, 2025) – At its February 12-13 meeting in San Antonio, the Mushroom Council…

The Mushroom Council hosted more than 40 mushroom industry marketers and executives in San Antonio earlier this month for the 2025 Mushroom Marketing Summit.

Jason’s Deli is debuting a new menu item featuring mushrooms in partnership with the Mushroom Council.

See the Mushroom Council’s top recipes in 2024!

Six months after its debut, Mushroom Council’s Mushroom Monday initiative is gaining momentum nationwide. National media events, coast-to-coast restaurant sign-ups, local market chef promotions and social influencer takeovers are all driving this growth across foodservice, retail and consumer markets.

The Mushroom Council has named produce marketing strategist Amy Wood its new President & CEO