Announcing Newly Elected Board Members, Officers and Call for Nominations
The Mushroom Council has welcomed one new board member and elected its officers for 2026. The call for nominations for the 2027 – 2029 term is now open.
Press Releases
Mushroom Council Press Releases
Mushroom Council Debuts Mushroom Marketer’s Toolkit
The Mushroom Council announces its new Mushroom Marketer’s Toolkit, a turnkey resource designed to help grocery retail personnel from headquarters to in-store teams drive mushroom sales and shopper engagement.
Matty Matheson Brings Big Flavor to “It’s Not Magic. It’s Mushrooms.” Campaign
The Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
MushroomCouncil.com Unveils New Brand Update to Captivate Millennial and Gen Z Consumers
This strategic brand update aligns with the Council’s new marketing platform, “It’s Not Magic. It’s Mushrooms.,” reflecting the everyday convenience and functional nutrition benefits that mushrooms offer, attributes highly valued by younger generations.
The Mushroom Council Fuels Cognitive Health Conversations at FNCE 2025 “Energize and Thrive” Event
The Mushroom Council® helped fuel the conversation around food and cognition at this year’s Food & Nutrition Conference & Expo™ (FNCE®), sponsoring a featured segment at a sold-out invite-only “Energize and Thrive” brain health retreat in Nashville this fall.
Mushroom Council Debuts New Campaign Platform: “It’s Not Magic. It’s Mushrooms.”
Mushroom Council 2026 Campaign Features New Consumer Marketing Strategy and Increased Ad Spend to Cultivate the Next Generation of Frequent Mushroom Shopper
It’s the Summer of Mushrooms: Three Top Tips to Enjoy Mushrooms on the Grill from BBQ Pro Katherine Salom, @GirlGoneGrilling
Mushrooms are your summer grilling essential! Grilling enthusiast Katherine Salom (@GirlGoneGrilling) shares why these “meaty, flavorful” veggies are perfect for the grill, soaking up marinades and seasonings. Learn pro tips for perfectly grilled mushrooms, from portabellas to skewers and “The Blend.” Plus, get delicious recipes like Steak and Mushroom Kebabs and Portabella Burgers.
Mushroom Council Joins Toppers Pizza in Promoting New ‘Wild Mushroom’ pizza
New LTO features portabella, shiitake and white button mushrooms
Eataly Elevates Mushrooms’ Star Power in Spring Campaign with Mushroom Council
Menus, market counters and media events bring mushrooms front and center in New York, Chicago and Los Angeles.
“Here for the Mushrooms” Mushroom Council Shares Mushroom Trends and Takeaways from 2025 International Pizza Expo
Las Vegas (April 4, 2025) – What happens at Pizza Expo does not stay at Pizza Expo, especially when it…
Mushroom Council Adds Top Produce Marketers to Fuel Growth
(March 12, 2025) – As fresh mushrooms gain momentum in the marketplace, the Mushroom Council is expanding its marketing team…
Mushroom Council Announces Newly Elected Board Members and Officers
Nominations Open for 2026-2028 Term (March 4, 2025) – At its February 12-13 meeting in San Antonio, the Mushroom Council…
