Matty Matheson Brings Big Flavor to “It’s Not Magic. It’s Mushrooms.” Campaign
The Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
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General Inquiries
info@mushroomcouncil.com
816-251-4512
Media Inquiries
Cristie Mather
Vice President of Marketing
cristie@mushroomcouncil.org
503-705-8404
Recent Press Releases
MushroomCouncil.com Unveils New Brand Update to Captivate Millennial and Gen Z Consumers
This strategic brand update aligns with the Council’s new marketing platform, “It’s Not Magic. It’s Mushrooms.,” reflecting the everyday convenience and functional nutrition benefits that mushrooms offer, attributes highly valued by younger generations.
The Mushroom Council Fuels Cognitive Health Conversations at FNCE 2025 “Energize and Thrive” Event
The Mushroom Council® helped fuel the conversation around food and cognition at this year’s Food & Nutrition Conference & Expo™ (FNCE®), sponsoring a featured segment at a sold-out invite-only “Energize and Thrive” brain health retreat in Nashville this fall.
Mushroom Council Debuts New Campaign Platform: “It’s Not Magic. It’s Mushrooms.”
Mushroom Council 2026 Campaign Features New Consumer Marketing Strategy and Increased Ad Spend to Cultivate the Next Generation of Frequent Mushroom Shopper
It’s the Summer of Mushrooms: Three Top Tips to Enjoy Mushrooms on the Grill from BBQ Pro Katherine Salom, @GirlGoneGrilling
Mushrooms are your summer grilling essential! Grilling enthusiast Katherine Salom (@GirlGoneGrilling) shares why these “meaty, flavorful” veggies are perfect for the grill, soaking up marinades and seasonings. Learn pro tips for perfectly grilled mushrooms, from portabellas to skewers and “The Blend.” Plus, get delicious recipes like Steak and Mushroom Kebabs and Portabella Burgers.
Mushroom Council Joins Toppers Pizza in Promoting New ‘Wild Mushroom’ pizza
New LTO features portabella, shiitake and white button mushrooms
Archived Press Releases
- Mushroom Council Celebrates the “United States of Mushrooms” for National Mushroom Month in September (August 2021)
- A Blended Burger in Every Kitchen (April 2021)
- Mushroom Council® Puts Mushrooms on the Menu for Earth Month (March 2021)
- Mushroom Council® Announces Newly Elected Officers (March 2021)
- Mushrooms Add Important Nutrients When Included in the Typical Diet (February 2021)
- Mushrooms Trending on 2021 Food Trends Lists (February 2021)
- Just Add Mushrooms: Making Meals More Nutritious (February 2021)
- Mushroom Council Wants to “Feed Your Immune System” (January 2021)
- Mushrooms Blend Perfectly into New Dietary Guidelines (December 2020)
- 5 Reasons Mushrooms will be a 2021 Food Trend (November 2020)
- Meet the Best Blended Burgers in America (September 2020)
- This Mushroom Month, Feed Your Immune System (September 2020)
- Mushroom Council Celebrates Mushroom Month’s 30th Anniversary by Encouraging Consumers to Eat a #MushroomADay (September 2020)
- Mushroom Council Collaborates with Foodservice Operators to Deliver Meals to First Responders (May 2020)
- CHOP. BLEND. WIN $10,000. (May 2020)
- Mushroom Council Finds Optimism in Retail Data (April 2020)
- Mushroom Council Partners with B.GOOD Restaurants to Deliver Meals to Boston Frontline Medical Professionals (April 2020)
- Mushroom Council Announces Newly Elected Officers (March 2020)
- Mushroom Council’s New Industry Website Helps Food Professionals Grow Sales and Usage (March 2020)
- Mushroom Council’s New Ad Campaign Encourages Consumers to Remix Their Burger Recipes (March 2020)
- Mushroom Council Launches January Social Media Campaign: “What’s Your Mushroom Horoscope?” (January 2020)
- Mushroom Council Launches January Social Media Campaign: “What’s Your Mushroom Horoscope?” (January 2020)
- USDA Announces Appointments to the Mushroom Council (December 2019)
- The Blend™ is the Big Fungi on Campus (December 2019)
- Mushroom Council Invests $1.5M Into Nutrition Research (October 2019)
- Mushroom Council Partners with Whole Kids Foundation (September 2019)
- A Mushroom a Day for Mushroom Month (September 2019)
- Introducing the Winners of James Beard Foundation’s Fifth Annual Blended Burger Project™ (August 2019)
- Mushroom Council Extends Blended Burger Reach With “Taste America” Tour Sponsorship in Partnership With James Beard Foundation (August 2019)
- The Beef Checkoff and the Mushroom Council Partner at Retail for Fifth Annual Veal Summer Grilling Promotion (July 2019)
- Mushroom Council and Bon Appétit Award Home Cook $25,000 for Winning Blended Burger Recipe (July 2019)
- Blended Burgers Now on Menus in All 50 States (July 2019)
- James Beard Foundation’s Fifth Annual Blended Burger Project™ Has Chefs Serving Up Summer-Long Burger Competition (May 2019)
- Mushroom Council and Bon Appétit Launch “Blended” Burger Month Recipe Contest (May 2019)
- Mushrooms: The Official Ingredient for Earth Day (April 2019)
- Burgers. Made Better: Restaurants Can Now Enter The James Beard Foundation’s Blended Burger Project™ (March 2019)
- Mushroom Council Wraps Year-Long Digital/Social Campaign Converting Consumers to the Blend (January 2019)
- Riders Burn Rubber for Blended Burgers at 78th Sturgis Rally (August 2018)
- Prestigious Panel of Judges Select Five Winning Restaurants in James Beard Foundation’s 2018 Blended Burger Project™ (August 2018)
- Mushrooms Make Bowls Better (August 2018)
- Beef Checkoff and Mushroom Council Blend at Retail for 4th Annual Veal Summer Grilling Promotion (June 2018)
- Andrew Zimmern Among Prestigious Panel of Judges for James Beard Foundation’s 2018 ‘Blended Burger Project™’ Competition (May 2018)
- As the Blended Burger Trend Grows, the James Beard Foundation Encourages Restaurants to Join the 4th Annual Blended Burger Project™ (April 2018)
- Mushrooms: Gentle on the Planet, Healthy on the Plate (March 2018)
- New SONIC Signature Slingers Cheeseburger Gives You All the Flavor with None of the Guilt (March 2018)
- Mushroom Council Strengthens Online Presence with New MushroomCouncil.com Consumer Website (January 2018)
- The Mushroom Council’s “I’m a Blenditarian Because…” Campaign Gets to the Meat (and Mushrooms) of Why Cooks Blend (January 2018)
- Winning Blended Burgers Take Center Plate at James Beard House Celebration (January 2018)
- Mushroom Council Rallies Blenditarians at Sturgis (August 2017)
- Meet the Five Winning Restaurants in the James Beard Foundation’s 2017 Blended Burger Project™ (August 2017)
- Bikers Meet The Blend At Sturgis (July 2017)
- 3rd Veal Summer Grilling Promotion with Mushroom Council and the Beef Checkoff Launches (June 2017)
- Mushroom Council Announces Research Funding Opportunity (May 2017)
- In Celebration of Earth Month, Mushroom Council Asks: “What’s Your Mushroom Sustainability IQ?” (April 2017)
- Mushroom Council Launches Blenditarian.com, a Digital Destination for the Growing Movement to Blend Mushrooms with Meat (March 2017)
- New Study Reveals Mushrooms’ Remarkably Low Environmental Footprint (March 2017)
- Mushrooms Flaunt Their Versatile Nutrient Mix this National Nutrition Month (February 2017)
- Souper Ways to Include Mushrooms at the Holiday Table (October 2016)
- Celebrate the Mighty Mushroom This Mushroom Month (August 2016)
- James Beard Foundation Announces Five Winners of Second Annual Blended Burger Project (August 2016)
- Light Up the Grill and Summer Meals (July 2016)
- Build a Better (Blended) Burger this National Burger Month (April 2016)
- 4 Ways Mushrooms Boost Your Health During National Nutrition Month (February 2016)
- Mushroom Council Partners with Sodexo to Introduce Blend Burger (February 2016)
- Mushroom Council Notes 3 Key Ways Mushrooms Fit the 2015-2020 Dietary Guidelines for Americans (January 2016)
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